The Difference Between Content Writing and Copywriting

Reading Time: 4 minutesThere’s a lot of talk these days about the benefits of AI (ChatGPT) and its seemingly endless ability to generate CONTENT – at the touch of a keystroke. Many business owners see ChatGPT as the solution to a couple of questions that have haunted them for a long time… “What do I write” and “Where the heck will I ever find the time to write it?”  While it’s true, AI does provide a solution to THOSE issues, the fact is content writing is NOT copywriting. Both are important forms of…

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