Why a Target Market Is Important & How To Focus It

Reading Time: 3 minutesCommentary ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE. Recently, Christy Kiltz spoke on the Price of Business. The Christy Kiltz Commentaries   Too many business owners consider “everyone” to be their target market. Unless you’re selling toilet paper this hurts your marketing efforts! Let’s take a look at why it’s critical to know who your target market is and how it affects your marketing. How many people plan for a trip, take time off work, load up the car and simply drive aimlessly through town? If…

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Top Toys and Trends for 2021

Reading Time: 2 minutesNew year, new toys! Toymakers everywhere are preparing to launch brand-new products that will become the most sought-after toys of 2021. The Toy Insider, the toy industry’s most influential organization, revealed its list of the top trends and toys to watch in 2021. “February is our ‘Christmas morning’ in the toy industry, because we finally get to see what toymakers have planned for the year ahead,” says Ali Mierzejewski, Editor-in-Chief of The Toy Insider. “We’re excited to share our list of the most exciting toys and trends to keep an eye on in 2021. While the pandemic…

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