Why Do the Simple Things Get Difficult?

Reading Time: 3 minutes   Too often, we get caught up in trying to live up to the expectations of others, or trying too hard to meet our own. While this may lead to a certain amount of happiness, it can also cause us to become overwhelmed and anxious. Embracing a life of simplicity creates clarity by removing unnecessary pressures and focusing on what’s most important to you. When we are constantly living in a place of trying to meet expectations, we are typically in a constant state of judgment.  Living in judgment creates…

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Why a Target Market Is Important & How To Focus It

Reading Time: 3 minutes Commentary ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE. Recently, Christy Kiltz spoke on the Price of Business. The Christy Kiltz Commentaries   Too many business owners consider “everyone” to be their target market. Unless you’re selling toilet paper this hurts your marketing efforts! Let’s take a look at why it’s critical to know who your target market is and how it affects your marketing. How many people plan for a trip, take time off work, load up the car and simply drive aimlessly through town? If…

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