Reading Time: 3 minutes Commentary ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE. Recently, Christy Kiltz spoke on the Price of Business. The Christy Kiltz Commentaries Too many business owners consider “everyone” to be their target market. Unless you’re selling toilet paper this hurts your marketing efforts! Let’s take a look at why it’s critical to know who your target market is and how it affects your marketing. How many people plan for a trip, take time off work, load up the car and simply drive aimlessly through town? If…
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