Visualisation and the Observer Effect

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The observer effect is a concept from quantum physics that states that observing a phenomenon can influence or change that phenomenon. This has profound implications in quantum coaching. Visualisation is a key technique in coaching that can harness the observer effect for positive outcomes. By visualising a desired future state, the coach helps the client move towards that tangible future through the power of observation. 

Visualisation activates the brain’s reticular activating system (RAS), allowing us to see possibilities and opportunities that align with our visualised goals. The brain starts noticing resources and pathways forward more when we purposefully visualise. The observer effect says that observing a potential state brings it into reality. Visualisation is concentrated observation of a possible future. Therefore, visualisation combined with the observer effect allows coaches to help manifest positive futures for their clients.

Some techniques for visualisation include guided imagery, vision boards with scenes and affirmations, or mental picturing during meditation. The key is helping clients focus their observations on the truths they wish to create. With concerted visualisation, the observer effect means our observations can collapse possibility waves into reality. Quantum coaching leverages this principle through regular, vivid visualisation exercises. When clients see their ideal selves, new energies, and abilities arise to match those visions. The future emerges from where client attention goes. Quantum coaching uses the observer effect to shape the client’s focus toward an empowering future.

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Dr. Terry McIvor is the founder of the International  Guild of Hypnotherapy,NLP and 3 Principles Practitioners and Trainers. (IGH3P)

IGH3P  is a professional development body which develops the skills of coaches, Hypnotherapist and NLPers.

He is an educationalist of over 20 years experience and has been accredited as a STEM and Science expert at level 6 and 7 by the Office of Qualifications and Examinations Regulation (OFQUAL) in the U.K.

Dr. Terry is also an NLP trainer, Master Hypnotist, a qualified Hypnotherapist  and 3 Principles Coach.

He is trainer for most of the leading hypnosis professional bodies in the U.S including IACT, ICBCH,IMDHA, and the Elman Institute,

Dr. Terry has set up his own accredited STEM school in the U.K. called AISR, it is through his academy he conducts his teaching and research.

Learn more at You can email him at

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