- Proactive Management: Strategic planning enables organizations to anticipate and respond proactively to market trends and changes, rather than merely reacting to them.
- Performance Measurement: It provides a framework for monitoring progress and measuring performance against set benchmarks, facilitating continuous improvement.
- Strengths: What are you doing well? What unique resources do you have?
- Weaknesses: What can be improved? What are the areas of concern?
- Opportunities: What external opportunities can you capitalize on?
- Threats: What external challenges could impact your success?
- Specific
- Measurable
- Achievable
- Relevant
- Time-bound
Joia Jefferson Nuri, PCC, is certified by the International Coaching Federation (ICF) as an Executive Leadership and Public Speaking Coach. She uses positive psychology to help clients overcome self-doubt and unlock their true potential. Specializing in guiding both individuals and organizations, Joia moves them from their ‘zone of excellence to their zone of genius’™, breaking through self-imposed limits to achieve their highest vision.
She coaches, speaks on panels, and contributes to the nationally syndicated radio show, The Price of Business. She also hosts the podcast “Unshackled Leadership: A Lantern for Black Women.”
Joia has written Ivy League commencement speeches and 14 TEDx Talks. For over a decade, she crafted human rights communications strategies for prominent figures like Harry Belafonte and Danny Glover, affording her the opportunity to work throughout the US, Europe, Africa and South America. She shattered barriers in network television news, becoming the first Black woman to command the role of Technical Director for CBS Evening News and Face The Nation.
Website: https://inthepubliceyecoaching.com/
LinkedIn: https://www.linkedin.com/in/joiajeffersonnuri/



