Tag: digital transformation

Before AI Agents Take Over Buying Decisions, Humans Still Have a Narrow Window to Influence Them

Adam Torkildson
Before AI Agents Take Over Buying Decisions, Humans Still Have a Narrow Window to Influence Them

Reading Time: 3 minutesFor years, companies have operated under a simple assumption: influencing buyers meant influencing people. Brand positioning, messaging, and content strategies were all designed around how humans research, compare, and ultimately make decisions. That model is now beginning to shift as artificial intelligence becomes embedded in how buyers discover and evaluate vendors. Instead of navigating multiple websites, many buyers are now relying on AI systems to synthesize information, compare options, and recommend choices. These interactions often happen before a company ever sees a click, meaning that a significant portion of the…

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How Companies May Structure Teams When AI Becomes an Operational Unit

Adam Torkildson
Photo By: Daniil Komov

Reading Time: 3 minutesFor decades, companies structured teams around a simple formula: people supported by software. Humans made decisions, executed tasks, and managed strategy, while technology acted as a productivity tool in the background. That distinction is now beginning to blur. A new generation of AI systems—often referred to as agentic AI—is capable of evaluating information, initiating workflows, and completing tasks with limited human input. As these systems move beyond prompt-based responses into autonomous action, a new strategic question is emerging for business leaders: How will companies structure teams when AI becomes an…

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