Reading Time: 3 minutesFor years, companies have operated under a simple assumption: influencing buyers meant influencing people. Brand positioning, messaging, and content strategies were all designed around how humans research, compare, and ultimately make decisions. That model is now beginning to shift as artificial intelligence becomes embedded in how buyers discover and evaluate vendors. Instead of navigating multiple websites, many buyers are now relying on AI systems to synthesize information, compare options, and recommend choices. These interactions often happen before a company ever sees a click, meaning that a significant portion of the…
Read MoreBefore AI Agents Take Over Buying Decisions, Humans Still Have a Narrow Window to Influence Them
